Why Become an Authorized Retailer?

WE DON’T JUST PUT PRODUCTS ON YOUR SHELF.

WE HELP YOU SELL THEM.

Welcome to Funky Unicorn Treats, where purposeful equine rewards meet everyday horse care.

We created Funky Unicorn Treats to make it easier for horse owners to support their horses when it matters most—with convenient, great-tasting chews designed around recognizable needs like hydration, recovery, exercise, travel, competition, and gastric support.

Now, we’re bringing that same simplicity to retailers, equine therapists, and veterinarians with an exclusive wholesale program designed to help you stock with confidence, sell with ease, and reorder with less effort.

PRODUCTS YOUR CUSTOMERS WILL ASK FOR

Our focused product lineup gives retailers an easy-to-understand assortment without overwhelming customers.

Electrolyte Support Chews

Purposeful electrolyte support in a convenient chew format.

Available in:

Apple
Banana
Mint

Sizes:

7 oz Pouch
21 oz Trainer Pack / Refill
Travel Sizes

Gastric Support Antacid Chews

A convenient chew designed to provide gastric support in an easy-to-administer format.

Available in:

Mint

Sizes:

7 oz Pouch
21 oz Trainer Pack

Easy to understand. Easy to administer. Easy to recommend.

WHY RETAILERS CHOOSE FUNKY UNICORN

QUALITY

Our products are developed with the assistance and oversight of an FEI veterinarian and equine nutritionist. Our chews are manufactured in Ocala, Florida, in small batches, with an emphasis on quality, consistency, taste, and ease of administration.

Our products are formulated with the needs of active horses and their owners in mind, including use around equestrian sport. Product suitability for competition should always be confirmed against the applicable competition rules and current ingredient requirements.

EXPERTISE

We understand that horse owners want products that are effective, convenient, and easy to give. Our team has worked diligently to develop formulas that combine purposeful ingredients with a format horses enjoy—helping owners incorporate support into their everyday routines.

FLEXIBILITY

Give your customers options without requiring a major commitment. From convenient travel sizes to larger trainer packs, Funky Unicorn offers formats designed for:

The tack room
The trailer
The barn
The show grounds
Everyday use

RETAILER SUPPORT

We don't expect you to simply put our products on a shelf and hope they sell. As a Funky Unicorn retail partner, you'll have access to:

Product education
Sales training
Quick-reference product guides
Sales scripts
Marketing materials
Social media content
Display support
Monthly retailer updates and sales tools
Direct ordering through our wholesale portal

Our mission: Partnering with you to drive active customer demand and steady shelf turnaround.

WHY FUNKY UNICORN? A PRODUCT CUSTOMERS REMEMBER.

Unique format: Chewable rewards provide a simple alternative to powders, pastes, and traditional supplementation.
Memorable brand: Funky Unicorn is designed to stand out in a crowded equine marketplace.
Easy administration: A convenient reward format makes supplementation easier to incorporate into a horse owner's routine.
Focused product lineup: A small, purposeful assortment makes it easier for both staff and customers to understand what each product is for.
Customer-friendly education: We give your team the tools to confidently explain the products and their intended uses.

WHY WILL YOUR CUSTOMERS BUY?

Because the products fit into situations horse owners already understand. Build conversations around everyday use cases such as:

HYDRATION: Supporting horses before, during, and after situations where hydration is important.
SWEATING & EXERCISE: A convenient way to provide electrolyte support around work and activity.
TRAILERING & TRAVEL: A simple, portable format for horses on the go.
HORSE SHOWS: Convenient support that fits easily into a busy show-day routine.
STRESSFUL SITUATIONS: A familiar reward format that makes administration simple when routines change.
GASTRIC SUPPORT: A convenient chew format for customers looking for gastric support.
EVERYDAY SUPPLEMENTATION: Easy-to-carry, easy-to-give products that fit into real barn life.

WHY CAN YOUR STAFF SELL IT?

Because we make the products easy to understand. Funky Unicorn provides retailers with tools that help staff answer the questions customers actually ask:

"What is it?"
"What is it for?"
"When would I use it?"
"How do I give it?"

Your team can access:

Short product training
Sales scripts
One-page product guides
Product education
Quick-reference materials
Marketing content

Less time learning the product. More confidence recommending it.

WHY WILL THE RETAILER MAKE MONEY?

We believe wholesale should be more than a discount off MSRP—it should create a clear, profitable retail opportunity.

Your retailer program will provide clear information on:

Wholesale cost
Suggested retail price
Retail margin
Opening order requirements
Reorder requirements
Starter assortment economics
Available product formats

START SMALL. LEARN WHAT SELLS. REORDER WITH CONFIDENCE.

We'll help you build an assortment that fits your customers and your business—then support you in selling through it.

WE HELP YOU SELL THROUGH

Your success doesn't stop when your opening order arrives. Funky Unicorn supports retailers with tools designed to keep products moving:

TRAINING: Help your staff understand the products and how to talk about them.
DISPLAY SUPPORT: Make the products easy for customers to see and understand.
CONTENT: Use ready-to-go marketing and social media materials.
RETAILER FEATURES: Give your customers another reason to discover your store and your Funky Unicorn products.
SALES TOOLS: Keep product education simple and accessible.
REORDER SUPPORT: Make replenishing your best sellers easy.

WE MAKE IT EASY

EASY TO SIGN UP: Complete the retailer application and provide your resale certificate.
EASY TO ORDER: Approved retailers receive access to our wholesale ordering portal.
EASY TO DISPLAY: We'll provide product information and display resources to help you merchandise the line.
EASY TO PROMOTE: Access retailer marketing materials and sales content.
EASY TO SELL: Give your staff simple tools, scripts, and product education.
EASY TO REORDER: Keep your best sellers in stock with straightforward wholesale ordering.

RETAIL STARTER KIT

New to Funky Unicorn? We'll get you started right.

Your retailer resources include:

✓ Wholesale cost and suggested retail pricing information
✓ One-Page Retailer Product Guide
✓ Retailer Social Media Kit
✓ Countertop Display Resources
✓ Funky Unicorn Academy & Sales Training
✓ Monthly Email Updates & Sales Tools
✓ Easy access to wholesale ordering

BECOME AN AUTHORIZED FUNKY UNICORN RETAILER

READY TO JOIN THE FUNKY UNICORN FAMILY?
Becoming an Authorized Funky Unicorn Retailer is quick and easy.

COMPLETE THE APPLICATION: Tell us about your business and the products you're interested in carrying.
SUBMIT YOUR RESALE CERTIFICATE: Email your business resale certificate to:
lewis@funkyunicorntreats.com
GET APPROVED: Our team will review your application and resale certificate.
GET ACCESS: Once approved, you'll receive access to wholesale pricing and retailer resources.
START SELLING: Order your products, train your team, put them on display—and let us help you sell through.